Project Overview
Client: Florist Directory SA
Project: Design logo & Brand
Skills Required: Photoshop, Illustrator
Year: 2012
Project URL: www.floristdirectory.co.za
Project Brief
Florist Directory SA is a premium directory of florists in South Africa. The website is specifically geared towards the rapidly growing mobile market, and aims to provide florists who don’t have a mobile optimized website or a website at all, access to this expanding online market.
We needed to design a logo and develop a brand that would be well suited to the flower industry and that would work well on the mobile site.
What We Did
We designed a logo that not only conveyed the friendly and casual feel of the brand, but also had a touch of class at the same time.
We did this by incorporating bright colours into the colour pallet, combining formal fonts with casual fonts, and adding a touch of shading to give the logo depth.
To tie the logo in with the theme of flowers and florists, we added an abstract flower into the logo.
