The leads you gather play an important role in your online marketing campaigns. You might do it with your blog or by conducting online events or by creating your own products as giveaways. At the end of the day though, your ability to generate qualified leads for your business will make or break your success.
Lead Generation is Hard
Unfortunately, generating good leads is easier said than done, with 50% of marketers saying it’s their single biggest challenge.
Effective Lead Generation Tactics
Email is advocated as the most effective lead generation tactic… much more effective than paid search and social media combined. But there’s an even better way to generate qualified leads, which we’ll get into further down…
Average Cost per B2B Lead
Leads don’t come cheap! An estimated 76% of marketers spend more than $50 per lead! For that kind of money, you want to make sure the leads you are getting are highly qualified so that you get a good return on your investment.
The infographic below illustrates some interesting facts around lead generation…
Using Surveys for Lead Generation
For a long time, it was enough to include a “Subscribe to Updates” form on your website to grow your audience and capture potential leads. This tactic however has been overused and is no longer enough to keep growing your business. These days, one of the best ways to capture qualified leads is to create a survey that is relevant to your target audience or that gives them something they really want as a reward for providing you with useful information you can use to improve your offer, and their personal details so you can send them offers they will really like.
Building & Managing Surveys
We’ve seen a growing demand for valuable customer data and qualified leads amongst our clients, so we set out to develop a powerful survey platform and service that enables our clients to build sophisticated surveys and giveaways in a matter of minutes.
With our cutting edge survey technology, you can now build and manage your own surveys, get access to important metrics and analytics and have your leads automatically added to your favourite Auto Responder email lists. For those who prefer not to get their hands dirty, we provide a full service package where we take care of the design, development and management of all your surveys and giveaways for you.
If you have any questions, please feel free to post them in the comments below.