Project Overview
Client: Florist Chronicles
Project: Logo Design & Branding
Skills Required: Photoshop, Illustrator
Year: 2010
Project URL: www.floristchronicles.com
Project Brief
Develop branding, a colour pallet and design a logo for Florist Chronicles, a flower and florist magazine website in South Africa.
What We Did
We came up with a bright, cheerful colour pallet to convey the personality of the Florist Chronicles brand, and to remind of the colourful flowers that this website is all about.
To further drive the reference to flowers, we came up with an abstract logo graphic that hints towards petals or leaves from flowers.
We chose a font face that conveys a classy and somewhat educational feel, and added the bright colours to the logo to add a playful element to the logo.
