As the name suggests, inMotion Kitesurfing is one of our own brands. The site is a well respected online kitesurfing magazine website that publishes valuable educational, entertainment and news content related to kitesurfing.
We first launched the site in March 2011 and by August 2012 we had outgrown our original site in so many ways. So it was time to rethink our web strategy, and launch a completely new design and navigation structure.
Our main focus was making the new site less cluttered, and easier to read, since the primary purpose of the site was for consuming content. We also wanted the website to be mobile responsive so that it was easier to read our articles on mobile devices.
Another important goal was making it easier for people to subscribe or follow us. So we focussed heavily on integrating social sharing tools and a subscribe form at the end of every article and important pages. We also beefed up our subscribe to updates page.
