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inMotion Kitesurfing: WordPress

Client: inMotion Kitesurfing

Project: Redesign & Develop Online Magazine Website

Skills Required: WordPress, Optin Page, Social Media, Viral Marketing, SEO, PHP, CSS, HTML

Year: 2012

Project URL: www.inmotionkitesurfing.com

Project Details

Project Brief

As the name suggests, inMotion Kitesurfing is one of our own brands. The site is a well respected online kitesurfing magazine website that publishes valuable educational, entertainment and news content related to kitesurfing.

We first launched the site in March 2011 and by August 2012 we had outgrown our original site in so many ways. So it was time to rethink our web strategy, and launch a completely new design and navigation structure.

Our main focus was making the new site less cluttered, and easier to read, since the primary purpose of the site was for consuming content. We also wanted the website to be mobile responsive so that it was easier to read our articles on mobile devices.

Another important goal was making it easier for people to subscribe or follow us. So we focussed heavily on integrating social sharing tools and a subscribe form at the end of every article and important pages. We also beefed up our subscribe to updates page.

What We Did

This website is built using WordPress, the world’s most popular open source blogging platform. For the new site, we converted to the Genesis framework take advantage of improved performance and SEO.

While building the new website, we made changes to the navigation structure to improve usability, and we paid close attention to SEO in everything we did. To help with our SEO and internet marketing strategy, we made it easier to share our content, which has helped our rankings significantly.

We also improved the design and technology behind our annual “Most Influential Girl Kitesurfer” competition, which we run as part of our viral marketing strategy. This year the competition page alone received over 2500 Facebook likes and shares, and a total of 9,135 votes for the competition. Suffice to say, this was a hugely successful viral marketing campaign for us.

Overall, the new design was very well received by our readers, and the site has been driving a lot more targeted traffic.

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