Our first step was to build and launch the new website. We chose Magento, a powerful open source e-Commerce platform, primarily for its ability to scale and be customized. The biggest challenge was developing a custom checkout system to accommodate the unique requirements of our business.
We implemented on page SEO as we built the website and catalogue, and made it mobile responsive, which is showing very good results. To assist with our SEO and internet marketing strategy, we integrated a WordPress Blog into the Magento platform so that we can provide value to our customers and grow our audience. We are also using the blog to attract links and social signals, which has helped our rankings.
Once the new site was live and our customers were used to the new look and feel of the site, we started the process of rebranding. This involved designing a new logo, moving the entire site and database to a new server and redirecting the old site to the new one with a slightly different URL structure.
The entire process went smoothly, and the results have been great.