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inMotion Flowers: Magento

Client: inMotion Flowers

Project: Rebrand and design and develop new website

Skills Required: Magento e-Commerce, Shopping Cart, Payment Gateway, Social Media, SEO, PHP, CSS, HTML, AJAX

Year: 2013

Project URL: www.inmotionflowers.co.za

Project Details

Project Brief

This project lies close to our hearts since it’s one of our own brands. inMotion Flowers is a premium online florist selling flowers, hampers and gifts in South Africa.

We’ve been trading online as Flowers for Africa since 2010, and had originally developed a highly unique custom built animated flash website. At the beginning of the year, we decided to rebrand our business to inMotion Flowers, and along with that, develop an entirely new website.

We needed the new website to be well optimized for search engines and highly compatible on the fast growing mobile platform (mobile responsive). We also wanted it to be attractive, clean and fresh looking, while still containing elements that reminded of our old flash website. We achieved this by making extensive use of AJAX for the various animated elements, which has also helped distinguish us from our competitors.

What We Did

Our first step was to build and launch the new website. We chose Magento, a powerful open source e-Commerce platform, primarily for its ability to scale and be customized. The biggest challenge was developing a custom checkout system to accommodate the unique requirements of our business.

We implemented on page SEO as we built the website and catalogue, and made it mobile responsive, which is showing very good results. To assist with our SEO and internet marketing strategy, we integrated a WordPress Blog into the Magento platform so that we can provide value to our customers and grow our audience. We are also using the blog to attract links and social signals, which has helped our rankings.

Once the new site was live and our customers were used to the new look and feel of the site, we started the process of rebranding. This involved designing a new logo, moving the entire site and database to a new server and redirecting the old site to the new one with a slightly different URL structure.

The entire process went smoothly, and the results have been great.

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