Florist Chronicles | Logo

Florist Chronicles Logo Design

Project Overview

Client: Florist Chronicles

Project: Logo Design & Branding

Skills Required: Photoshop, Illustrator

Year: 2010

Project URL:

Project Brief

Develop branding, a colour pallet and design a logo for Florist Chronicles, a flower and florist magazine website in South Africa.

What We Did

We came up with a bright, cheerful colour pallet to convey the personality of the Florist Chronicles brand, and to remind of the colourful flowers that this website is all about.

To further drive the reference to flowers, we came up with an abstract logo graphic that hints towards petals or leaves from flowers.

We chose a font face that conveys a classy and somewhat educational feel, and added the bright colours to the logo to add a playful element to the logo.

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